Freshify Website Redesign and Framer Development
Freshify Website Redesign and Framer Development
Freshify Website Redesign and Framer Development
Theme
Theme
Website Design, No-Code Development
Website Design, No-Code Development
My Role
My Role
Redesign, Framer Development
Process
Process
Design Thinking
Process
Design Thinking
Process
Tools
Tools
Figma,
Zoom, Framer
Figma,
Zoom, Framer
Timeline
Timeline
Four
weeks
Four
weeks
Theme
Design System, UX &
UI Design, Responsive
Web Design
Team
UX researcher, Project
manager, UX Designer
(Myself)
Process
Double Diamond &
Design Thinking
Process
Tools
Figma, Zeplin,
Zoom
Timeline
Seven
weeks
The Problem
The Problem
The Problem
Freshify’s previous website failed to communicate their position as a forward-thinking digital innovation partner. The visual design and messaging didn’t reflect the sophistication or agility of their services—like Fractional Experts, xDay Apps, and Platform as a Product—making it hard for potential clients to understand their true value. The content hierarchy was unclear, with scattered service descriptions and no strong narrative guiding users toward action.
Freshify’s previous website failed to communicate their position as a forward-thinking digital innovation partner. The visual design and messaging didn’t reflect the sophistication or agility of their services—like Fractional Experts, xDay Apps, and Platform as a Product—making it hard for potential clients to understand their true value. The content hierarchy was unclear, with scattered service descriptions and no strong narrative guiding users toward action.
Project Goals
Project Goals
Project Goals
Refresh the online presence of Freshify to better reflect their positioning, improve conversion (lead capture), streamline communication of services, and align brand visuals with the value they deliver.
Refresh the online presence of Freshify to better reflect their positioning, improve conversion (lead capture), streamline communication of services, and align brand visuals with the value they deliver.
Insights
Insights
Insights
Position Freshify more clearly as innovation partner + product-builder, rather than just “web development shop.”
Make key offering models (fractional experts, xDay Apps, Platform as Product) prominent and easy to grasp.
Make key offering models (fractional experts, xDay Apps, Platform as Product) prominent and easy to grasp.
Use case studies and client logos/testimonials early for social proof and credibility.
Use case studies and client logos/testimonials early for social proof and credibility.
Create a visual tone that balances boldness (innovation) with clarity (business-serious) — so the site stands out but doesn’t confuse.
Create a visual tone that balances boldness (innovation) with clarity (business-serious) — so the site stands out but doesn’t confuse.
Branding Guidelines
Branding Guidelines
Branding Guidelines
Wireframes
Wireframes
Wireframes
High Fidelity Design
High Fidelity Design
High Fidelity Design
Post-Launch & Iteration
Post-Launch & Iteration
Post-Launch & Iteration
After launch, reviewed analytics data (bounce rate, scroll depth, form fills) to identify any UX bottlenecks.
After launch, reviewed analytics data (bounce rate, scroll depth, form fills) to identify any UX bottlenecks.
Made tweaks based on real-user behavior (for example, refine hero copy, adjust service cards order, lighten image assets).
Made tweaks based on real-user behavior (for example, refine hero copy, adjust service cards order, lighten image assets).
Provided documentation (and possibly a short training) to Freshify team on how to update content in Framer.
Provided documentation (and possibly a short training) to Freshify team on how to update content in Framer.
Client Feedback
Client Feedback
Client Feedback
"Aqsa is an exceptional UX/UI designer with a keen eye for detail and a deep understanding of user behavior. Her designs are not only visually stunning but also highly functional, ensuring a seamless user experience. Her expertise in Figma and Framer, combined with her problem-solving mindset, makes her a standout in the field!"
"Aqsa is an exceptional UX/UI designer with a keen eye for detail and a deep understanding of user behavior. Her designs are not only visually stunning but also highly functional, ensuring a seamless user experience. Her expertise in Figma and Framer, combined with her problem-solving mindset, makes her a standout in the field!"
"Aqsa is an exceptional UX/UI designer with a keen eye for detail and a deep understanding of user behavior. Her designs are not only visually stunning but also highly functional, ensuring a seamless user experience. Her expertise in Figma and Framer, combined with her problem-solving mindset, makes her a standout in the field!"
Timothy Baio
Timothy Baio
Designed with
by Aqsa S
© 2025 – Aqsa S
Designed with
by Aqsa S
© 2025 – Aqsa S
Designed with
by Aqsa S
© 2025 – Aqsa S